15/5:2

1. List the tasks you’ve worked on this week.

• Confirmed project with client

• Established initial timeline

• Executed and delivered creative brief to the client

• Received confirmation on creative brief from client

X Related prior experience

Using previous experiences to generate ideas for the design task

X Client/stakeholders/users

Considering the perspective of the clients, stakeholders, and the end users

X Available time

Finding ways to allocate sufficient time to each design task

3. For each item you checked above, describe any difficulties or concerns you encountered, the actions you took to deal with them, and your future plans in this particular area.

Again, no part of the design process with a client is really new to me, so I am following the protocols of established best practices within the context of our course project. This includes the initial contact and client engagement procedures, the language and communication modes that most effectively and efficiently convey and reiterate the designer's inferences and interpretation of the client's needs, and then documenting those needs succinctly and clearly, using this document (creative brief) to confirm the expectations of the client. This is also critical when considering the time required to meet the client's expectations and setting the timeline for the project. These are standard practices for graphic designers and other communication professionals.

The creative brief is a valuable tool. Lynda.com has a good video that elaborates on the use of a creative brief:

Link to Lynda.com lesson on designing based on a creative brief.